Cold Email Outreach for a B2B Staffing & Recruitment Agency

7,000

Target Companies

97–99%

Deliverability

50–60%

Open Rate

10–15%

Reply Rate

Project Overview

A B2B Staffing & Recruitment Agency wanted to expand its outbound sales efforts and connect with companies actively hiring across multiple industries. The objective was to improve email deliverability, increase engagement, and build a scalable cold email outreach system that consistently reached hiring decision-makers.

The Challenge

The client’s previous cold email campaigns struggled with poor inbox placement, causing a significant number of emails to land in spam folders. Low deliverability, inconsistent open rates, and generic messaging made it difficult to reach hiring decision-makers and generate meaningful business conversations.

Our Solution

We rebuilt the client’s outbound infrastructure and launched a fully optimized cold email outreach campaign designed for maximum inbox placement and engagement.

  • ICP & target market research
  • Prospect list preparation
  • Domain & inbox setup
  • SPF, DKIM & DMARC configuration
  • Email warm-up
  • Personalized cold email copywriting
  • Campaign setup & sequencing
  • A/B testing
  • Campaign monitoring & optimization
  • Reply management

Outcome

Within 60 days, the agency transformed its cold email performance by improving inbox placement, reducing spam issues, and increasing engagement with qualified hiring decision-makers. With a stronger email infrastructure, personalized messaging, and continuous optimization, the client established a reliable outbound outreach system capable of supporting long-term business growth.

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